Louis Vuitton opened the first boutique near Place Vendôme in Paris in 1854. In 1886, Georges Vuitton innovated with locks, transforming trunks into treasures. The Louis Vuitton house, created in 1854, continues the ambitious vision of its founder, offering luxury in leather goods and ready-to-wear since the 2000s. The slogan is: “All luggage must combine great mobility and lightness.”